After you have studied Reading Between the Lines on pp. 316317, answer the following questions. a. Why
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a. Why does Consumer Watchdog say that Google needs to be investigated? Do you agree? Explain why or why not.
b. Explain why it would be inefficient to regulate Google to make it charge the same price per key word click to all advertisers.
c. Explain why selling key words to the highest bidder can lead to an efficient allocation of advertising resources.
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a Consumer Watchdog asserts that Google is abusing its power in search to extend its reach to other ...View the full answer
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