Question: Airports may be where the real action is in retailing
Airports may be where the real action is in retailing. At least this is the impression one might get by observing some recent developments. Bloomingdale’s was one of the first major retailers to open a branch in an airport when its clothing and gift boutique opened at JFK International Airport in New York. Now FAO Schwartz, a famous toy retailer, has opened branches in several airports, while McDonald’s and Burger King are also moving in. A number of other major retailers may follow in airports throughout the United States. Does this make sense? Discuss in terms of the relevant market dimensions that might underlie such developments.
Answer to relevant QuestionsGoya Foods Inc. produces and markets Hispanic foods sold mainly through supermarkets throughout the U.S., especially those that serve markets with large Hispanic populations. The company, based in Secaucus, New Jersey, has ...Even if a marketing channel has been carefully designed in such a way that its structure reflects a near-optimal allocation of distribution tasks, the channel cannot be expected to “run” by itself. Discuss this ...What are some of the problems faced by the channel manager in attempting to exercise leadership to motivate channel members in the interorganizational setting of the marketing channel? Toyota Motor Corporation took extraordinary care in developing the channel and selecting the dealers for its Lexus luxury cars. The attention to detail in setting up the channel for the Lexus is reminiscent of the kind of ...Explain the role played by channel management in the implementation of product differentiation and product positioning strategies.
Post your question