Airports may be where the real action is in retailing. At least this is the impression one might get by observing some recent developments. Bloomingdale’s was one of the first major retailers to open a branch in an airport when its clothing and gift boutique opened at JFK International Airport in New York. Now FAO Schwartz, a famous toy retailer, has opened branches in several airports, while McDonald’s and Burger King are also moving in. A number of other major retailers may follow in airports throughout the United States. Does this make sense? Discuss in terms of the relevant market dimensions that might underlie such developments.
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