Alamo Rent-A-Car executives believe that Alamo accounts for about 50% of all Cadilacs which are rented. To test this belief a researcher randomly identifies 20 major airports with on-site rental car lots. Observers are sent to each location and instructed to record the number of rental company Cadillacs observed in a four-hour period. About 500 are observed, and 30% are observed being returned to Alamo Rent-A-Car. What are the implications of this finding for the Alamo executives’ belief?
Answer to relevant QuestionsDefine and differentiate each of the following: a. Descriptive analysis b. Inferential analysis c. Associative analysis d. Predictive analysis e. Differences analysis With explicit reference to the formula for a standard deviation, show how it measures how different respondents are from one another. What is considered to be a “small sample,” and why is this concept a concern to statisticians? To what extent do market researchers concern themselves with small samples? Why? Your task is to apply appropriate differences analysis using the survey’s desirability measures in your GlobalMotors.sav SPSS dataset to determine the target market descriptions for each of the five possible automobile ...What is a cross-tabulation? Give an example.
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