Alta Gracia serves a niche market, colleges, where there is higher awareness of ethical issues in apparel

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Alta Gracia serves a niche market, colleges, where there is higher awareness of ethical issues in apparel production. Do you think the strategy would work if the company tried to sell to the mass market through retailers like Walmart?

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International Business Competing in the Global Marketplace

ISBN: 978-1259578113

11th edition

Authors: Charles W. L. Hill

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Question Posted: May 26, 2017 10:03 AM

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Alta Gracia serves a niche market, colleges, where there is higher awareness of ethical issues in apparel

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Many will probably suggest that the Alta Gracia approach would not work if t...View the full answer

International Business Competing in the Global Marketplace

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