Although cost leadership is, perhaps, less relevant for firms pursuing product differentiation, costs are not totally irrelevant. What advice about costs would you give a firm pursuing a product differentiation strategy?
Answer to relevant QuestionsProduct features are often the focus of product differentiation efforts. Yet product features are among the easiest-to-imitate bases of product differentiation and thus among the least likely bases of product differentiation ...For each of the listed products, describe at least two ways they are differentiated.Ben & Jerry’s Ice CreamThe Hummer H2The X-GamesThe movies “Animal House” and “Caddyshack”Fredrick’s of HollywoodTaco BellCommon conflicts between sales and manufacturing are mentioned in the text. What conflicts might exist between other functional areas? Consider the following pairings: research and development and manufacturing; finance and ...One of the reasons why internal capital markets may be more efficient than external capital markets is that firms may not want to reveal full information about their sources of competitive advantage to external capital ...The M-form structure enables firms to pursue complex corporate diversification strategies by delegating different management responsibilities to different individuals and groups within a firm. Based on the concept of the ...
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