Although cost leadership is, perhaps, less relevant for firms pursuing product differentiation, costs are not totally irrelevant.

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Although cost leadership is, perhaps, less relevant for firms pursuing product differentiation, costs are not totally irrelevant. What advice about costs would you give a firm pursuing a product differentiation strategy?

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Strategic Management and Competitive Advantage Concepts and Cases

ISBN: 978-0133127409

5th edition

Authors: Jay B. Barney, William Hesterly

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Question Posted: May 08, 2015 02:59 AM

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Although cost leadership is, perhaps, less relevant for firms pursuing product differentiation, costs are not totally irrelevant.

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Although costs are important concern about costs should never be allowed to erode the base o...View the full answer

Strategic Management and Competitive Advantage Concepts and Cases

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