Although Ken Brown (discussed in Problem 3-17) is the principal owner of Brown Oil, his brother Bob is credited with making the company a financial success. Bob is vice president of finance. Bob attributes his success to his pessimistic attitude about business and the oil industry. Given the information from Problem 3-17, it is likely that Bob will arrive at a different decision.
In Problem 3-17, Kenneth Brown is the principal owner of Brown Oil, Inc. After quitting his university teaching job, Ken has been able to increase his annual salary by a factor of over 100. At the present time, Ken is forced to consider purchasing some more equipment for Brown Oil because of competition. His alternatives are shown in the following table:

What decision criterion should Bob use, and what alternative will heselect?

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FAVORABLE UNFAVORABLE MARKET MARKET EQUIPMENT Sub 100 Oiler J Texan 300,000 250,000 75,000 -200,000 -100,000 -18,000