Although the concept of selecting a target market and establishing a unique position is not specifically mentioned in the feature, what do we learn about these two topics from JCPenney’s miscues?
Answer to relevant QuestionsHow does an entrepreneur establish a “relationship” with an influential blogger? What is a target market? Why is it important for a firm to choose its target market early in the process of launching its venture? What is the purpose of writing a blog and establishing a presence on Facebook and Twitter? Shannon has developed a new type of space heater that is quieter and safer than previous generations of space heaters and is particularly geared to people who live in small spaces, such as apartments or dorm rooms. Shannon ...What is a niche market?
Post your question