Question: An accounting firm carries an advertisement in The Wall Street

An accounting firm carries an advertisement in The Wall Street Journal. The firm estimates that 60% of the people in the potential market read The Wall Street Journal; research further shows that 85% of the people who read the Journal remember seeing the advertisement when questioned about it afterward. What percentages of the people in the firm's potential market see and remember the advertisement?

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  • CreatedJune 03, 2015
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