An article in the New York Times describes Chipotle as "the restaurant chain that has come to symbolize the tastes of the millennial generation" and lists the sources of Chipotle's success as including the restaurant's allowing "their customers to tailor their meals, and still have them ready in a flash ... playing to consumer tastes for customization, speed and ingredients from sources that adhere to animal welfare, organic and other standards." Are these attributes likely to ensure that Chipotle will earn an economic profit in the long run? Briefly explain.