An enterprises public statement may begin with the phrase our values are. probably reflects the opinions of

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An enterprise’s public statement may begin with the phrase ‘our values are…’. probably reflects the opinions of a relatively small group of senior executives. Does an enterprise really have values? Or do such statements merely reflect the values of an elite group of senior executives? How might the values of an enterprise affect its strategy?
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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