An experiment tested the effects of package design and shell display on the likelihood of purchase of
Question:
a. Complete the table by calculating the mean square. F, significance of F. and ω2 values.
b. How should the main effects be interpreted?
Transcribed Image Text:
Source of Sum of Mean Significance Variation Squares df Square Fof F w2 Package design 68.76 Shelf display 320.19 1 Two-way interaction Residual error 76.00 40 55.05
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a b As the interaction effect is significant the effe...View the full answer
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Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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