An intern is working for Pacific TV (PTV), a small cable and Internet provider, and has proposed some questions that might be used in the survey to assess whether customers are willing to pay $50 for a new service.
Question 1: If PTV offered state-of-the-art, high-speed Internet service for $50 per month, would you subscribe to that service?
Question 2: Would you find $50 per month—less than the cost of a daily cappuccino—an appropriate price for high-speed Internet service?
a) Do you think these are appropriately worded questions? Why or why not?
b) Which one has more neutral wording? Explain.

  • CreatedMay 14, 2015
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