Question

Analysis of growth, price-recovery, and productivity components (continuation of 13-31). Suppose that during 2013, the market for ZP98 grew 8%. All increases in market share (that is, sales increases greater than 8%) are the result of Dransfield’s strategic actions.
In exercise
REQUIRED
Calculate how much of the change in operating income from 2012 to 2013 is due to the industry market-size factor, product differentiation, and cost leadership. How does this relate to Dransfield’s strategy and its success in implementation? Explain.


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  • CreatedJuly 31, 2015
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