Question: Analysts evaluating a new program to encourage customer retention in

Analysts evaluating a new program to encourage customer retention in a test market find no evidence of an increased rate of retention in a test of 2000 customers. They based this conclusion on a test using α = 0.01. Would they have made the same decision at α = 0.05? How about α = 0.001? Explain.

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  • CreatedMay 15, 2015
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