Analyze reasons for the boom in televised sports programming. How can marketers capitalize on the growth of
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The growth in sports programming is due to a number of factors People have a tremendous interest in ...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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