A new radio station is moving into your community. Management is not sure how to position the
Question:
A new radio station is moving into your community. Management is not sure how to position the station in this market and has asked you to develop a study to help make this decision. What key research questions must be asked and what research methods would you recommend using to get more information about this market and the new station’s place in it?
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To effectively position and market a new radio station research must ...View the full answer
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BETHUEL RUTTO
Hi! I am a Journalism and Mass Communication graduate; I have written many academic essays, including argumentative essays, research papers, and literary analysis. I have also proofread and written reviews, summaries and analyses on already finished works. I am eager to continue writing!
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Related Book For 
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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