Annually in the United States, cities switch to daylight saving time and then back again. The time change can be disruptive for hotel guests, who may lose track of the date, forget to change the clocks in their rooms, and miss appointments as a result. Prepare a form letter to leave in each hotel room reminding guests of the impending time change. What should guests do?
Write the letter.
■ Use an attention-getting page layout so readers don’t ignore the message.
■ Pick a specific hotel or motel chain you know something about.
■ Use the letter to build goodwill for your hotel or motel chain. Use specific references to services or features the hotel offers, focusing not on what the hotel does for the reader, but on what the reader can do at the hotel.