Question

Answer the following questions using the data from the Excel file Deloitte. xlsx from Problem 16.36.
From Problem
a. Using exponential smoothing with α = 0.6, forecast the percentage of holiday shoppers who intend to spend less in 2013.
b. Calculate the MAD for the forecast in part a.
c. Using exponential smoothing with trend adjustment, α = 0.6 and β = 0.4, forecast the percentage of holiday shoppers who intend to spend less in 2013.
d. Calculate the MAD for the forecast in part c.
e. Which forecast do you have most confidence in?


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  • CreatedJuly 29, 2015
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