Any retailer's goal is to get a customer in its store to stop searching and buy a

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Any retailer's goal is to get a customer in its store to stop searching and buy a product at its outlet. How can a sporting goods retailer ensure that the customer buys athletic equipment at its outlet?
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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