Are advertising laws and regulations in Canada too conservative? Should riskier or more controversial advertising messages be allowed? Refer to the ethical issues section of the chapter for some background information before responding to this question.
Answer to relevant QuestionsWhat are the external trends and conditions that should be considered when commencing a new planning cycle? What role does a positioning strategy statement play in developing a marketing strategy? Using a variety of online sources, conduct a market analysis for a branded product of your choosing. The market analysis should include the following information: a) Market size and growth b) Importance of regional markets ...What is the difference between head- on positioning and brand leadership positioning? Provide an example of each not mentioned in the chapter . s
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