Are sales to the channel member during a given period typically a good measure of the sales made by the channel member during the period? Discuss.
Answer to relevant QuestionsWhat kinds of sales data should the channel manager try to obtain to measure sales performance? What kinds of information are provided by these data? Southland’s 7-11 stores consist mostly of independent franchisees. Even though the franchisees are independent businesses, Southland is able to get detailed performance data on all phases of their operations on a daily ...What are the key disadvantages of electronic marketing channels? The Internet electronically links many thousands of manufacturers to millions of consumers, thereby eliminating the need for middlemen in the twenty-first century. Who needs intermediaries if customers can go online and ...How important are franchise channels in terms of sales, jobs, and payroll generated?
Post your question