Are the benefits and limitations of a canned presentation any different if it is supported with a PowerPoint presentation or DVD than if it is just a person talking? Why or why not?
Answer to relevant QuestionsDescribe a consultative selling sales presentation that you experienced recently. How could it have been improved by fuller use of the AIDA framework? Discuss the future of the specialty shop if producers place greater emphasis on mass selling because of the inadequacy of retail order-taking. Discuss the future of smaller advertising agencies now that many of the largest are merging to form mega-agencies. Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers ...Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are they suitable for all types of products? If not, for which types are they most suitable?
Post your question