Are the effects of conflict necessarily detrimental to channel efficiency? Explain.
Answer to relevant QuestionsHow might conflict be a good thing in the mar- keting channel? Explain. Amoco, one of the nation’s largest oil companies, has been forcing a number of its independent service stations to convert from full-service stations offering repair service to convenience stores or “gas only” ...Discuss the portfolio concept as it applies to the motivation of channel members. Explain the concept of synergy as it might apply to marketing channel strategy. The grocery business is one of the most competitive of all businesses, especially when it comes to getting a new product from a small manufacturer onto supermarket shelves. The typical supermarket carries about 30,000 ...
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