Arm & Hammer extended the lifecycle of its baking soda by coming up with new uses for

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Arm & Hammer extended the lifecycle of its baking soda by coming up with new uses for the product. Think of a product whose lifecycle you believe could be extended by finding new uses. Describe the product and your ideas for new uses.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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