Arthur W. Page enunciated six principles of public relations management. Do you think these “principles” are as relevant today as they were in the1930s?
Answer to relevant QuestionsWhat’s your assessment of Ivy Lee’s work for the Rockefeller family in the Colorado Fuel & Iron Company strife? Do you think his approach was sound? What would you have done differently?Summarize the major developments in the philosophy and practice of public relations from the 1920s to 2000.What is the concept of “pay for play”? Who’s more ethical: the public relations person who offers the cash, or the journalist who accepts it?What are the pros and cons of using a public relations firm?What are the pros and cons of each of the following: mall questionnaires, telephone surveys, personal interviews, piggyback surveys and Web surveys?
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