As a novice in global marketing, which global market entry strategy, would you be likely to start

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As a novice in global marketing, which global market entry strategy, would you be likely to start with? Why? What other alternatives are available for a global market entry?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 22, 2013 08:18 AM

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As a novice in global marketing, which global market entry strategy, would you be likely to start

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Marketing The Core

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