As advertisers become more enamored of the idea of IBP, why would it make sense for an

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As advertisers become more enamored of the idea of IBP, why would it make sense for an advertising agency to develop a reputation as a full-service provider?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:38 AM

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As advertisers become more enamored of the idea of IBP, why would it make sense for an

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Advertising and Integrated Brand Promotion

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