As more people enter virtual worlds, family decision making research may have to include our virtual partners (and children?) as well. Do you agree? How do you think consumer researchers could use a virtual world to help them understand decision-making in RL?
Answer to relevant QuestionsMarketers use “tricks” to minimize psychological waiting time. These techniques range from altering customers’ perceptions of a line’s length to providing distractions that divert attention from waiting: Industrial purchase decisions are very rational. Aesthetic or subjective factors do not—and should not—play a role in this process. Do you agree? Identify three people who own an electric coffeemaker. Then, “go to the gemba” by observing them as they actually prepare coffee in the appliance at home. Based on these experiences, what recommendations might you make ...Name two dimensions that influence whether reference groups have an impact on an individual’s purchase decisions. How are Gen Yers different from their older brothers and sisters?
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