As part of its bankruptcy restructuring, on June 3, 2009, General Motors (GM) debuted an ad campaign
Question:
As part of its bankruptcy restructuring, on June 3, 2009, General Motors (GM) debuted an ad campaign that revealed glimmers of a streamlined GM: fewer brands (Cadillac, Buick, Chevrolet, GMC) and fewer models within each brand.
a. What research would you have done to determine which vehicle models GM should retain and which it should drop?
b. What would you have measured and with what type of measurement scale?
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a Respondents will suggest a wide range of research possibilities here Some will be related to data mining tracking sales of various models over say t...View the full answer
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Related Book For
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler
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