As reported in the chapter, quarterly revenue for Heinz is estimated as R = 2,094 + 27.97t + 93.8D1 – 125.3D2 – 8.60D3. What does this estimation tell us about second quarter revenues for Heinz? If, as a consultant, you were asked to suggest ways of smoothing quarter-to-quarter revenues for Heinz, what would you suggest?
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