"As you can probably tell by now, I am an engineer by training and have always enjoyed playing around with one form of attribute analysis. We call it attribute extension, where we forecast the future changes in any important attribute of a product. You know, like the amount of random access memory in a PC. I recently asked our cable TV division to take five dimensions of a cable TV service and extend each out as far as they can see it going and tell me what ideas they get from it. I mentioned number of channels and types of payment as examples. Could you do something like this for me now . . . that is, take five dimensions and extend them? It would help me get ready for their presentation Thursday."