As you saw in the introduction, the Toyota Prius took some of its sales away from other Toyota products. Toyota has also licensed its hybrid technology to Ford Motor Company, which allowed Ford to introduce a Ford Fusion hybrid in 2010 that traveled 39 miles per gallon (mpg), almost doubling the city efficiency of the non-hybrid Fusion. Obviously, this new Ford product will compete directly with Toyota's hybrids. Why do you think Toyota licensed its technology to Ford?