Asked to compare three soft drinks with respect to flavor, an individual stated that
A is moderately more preferable than B.
A is equally to moderately more preferable than C.
B is strongly more preferable than C.
a. Set up the pairwise comparison matrix for this problem.
b. Determine the priorities for the soft drinks with respect to the flavor criterion.
c. Compute the consistency ratio. Are the individual’s judgments consistent? Explain.