Assess a brand advertising campaign that features a celebrity spokesperson. Will that spokesperson have an influence on

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Assess a brand advertising campaign that features a celebrity spokesperson. Will that spokesperson have an influence on the intended target? What are the benefits and drawbacks of using a celebrity spokes-person?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:15 AM

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Assess a brand advertising campaign that features a celebrity spokesperson. Will that spokesperson have an influence on

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Integrated Marketing Communications Strategic Planning Perspectives

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