Assess a brand advertising campaign that features a celebrity spokesperson. Will that spokesperson have an influence on the intended target? What are the benefits and drawbacks of using a celebrity spokes-person?
Answer to relevant QuestionsWhat is the difference between product placement and branded content? Briefly describe the impact of reach, frequency, continuity, and engagement on strategic media planning. Assuming you can’t have both high reach and high frequency, under what circumstances should reach take precedence? Under what circumstances should frequency take precedence? Be specific and provide examples. What is the difference between inbound telemarketing and outbound telemarketing? What is behavioural targeting, and how is it applied in online marketing communications programs?
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