Assume in 2008, General Mills has to decide how to spend millions of dollars to try and

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Assume in 2008, General Mills has to decide how to spend millions of dollars to try and expand its cereal and yogurt businesses. To allocate this money between these two businesses, what information would General Mills like to have?

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Dec 07, 2017 03:07 AM

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Assume in 2008, General Mills has to decide how to spend millions of dollars to try and

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Marketing

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