Assume that you are the manager of a small firm seeking to enter the international arena. What

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Assume that you are the manager of a small firm seeking to enter the international arena. What information would you need about the market that you are thinking of entering?
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Business

ISBN: 978-0133354263

8th Canadian Edition

Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos

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