Assume that you have been hired as an account planner by an advertising agency and assigned to work on the development of an advertising campaign for a new brand of bottled water. Describe the various types of general and product-specific preplanning input you might provide to the creative team.
Answer to relevant QuestionsDiscuss the challenges Under Arm our faces in the female market for exercise apparel. Evaluate the strategy behind the “What’s Beautiful” campaign. Do you think this IMC campaign will be an effective way to position ...What is meant by ethnographic research? Discuss how this type of qualitative research might be used by and advertising agency during the preparation, illumination, and incubation stages of the creative process. Find an ...Choose three of the advertising execution techniques discuss in the chapter and find examples of advertisements that are using them. Discuss why the marketers might be using these particular ad execution techniques.Research has indicated that the number of exposures to reach optimal frequency to a commercial is three. However, this research was conducted decades ago, and many marketers believe that this number may be too low. Discuss ...Some media claim that advertisers should focus more attention to Readers per Dollar than CPM as a relative cost figure. Explain why they feel this way, and discuss some of the advantages and disadvantages with the use of ...
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