Assume the researcher wanted to create a summated scale indicating a respondents attitude toward the trucking industry.
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A summated scale is merely the sum of the responses to the questions A...View the full answer
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Related Book For 
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
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