Assume you are a brand manager of a food product that is consumed by all Americans—African-Americans, Caucasians, Hispanics, Asians, and others. You are considering running an extended advertising campaign on prime-time television that uses Latino actors and appeals to Latino consumers. Aside from cost considerations, what reservations might you have about this type of campaign?
Answer to relevant QuestionsWhat are your views on the targeting of products to kids (i.e., children between the ages of 4 and 12)? Aside from your personal views, discuss the issue of targeting to children from two additional perspectives: first, that ...In your own words, explain how online behavioral targeting works. A reality of communication is that the same sign often means different things to different people. The red ribbon, for example, means different things to different groups. Provide an example from your own personal experience ...Assume that you are on the fundraising committee for a non-profit institution. Explain how in this situation you could use each of the six influence tactics discussed in the text. Be specific. Some critics contend that the use of the percentage-of-sales budgeting technique is illogical. Explain.
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