Question: Assume you are about to devise a media plan to
Assume you are about to devise a media plan to launch a new luxury automobile (such as a BMW, Audi, Lexus, or Infiniti). The new model is a very sleek-looking sporty car. The target market is males aged 35 to 49 living in urban markets. What media (be as specific as possible) would you use to reach this tar-get and why would you recommend them? What target market media- matching strategy would you use? Justify your position.
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