Assume you are Hallmark. You have identified four new themes for your Hispanic-targeted cards, Sinceramente Hallmark. You

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Assume you are Hallmark. You have identified four new themes for your Hispanic-targeted cards, Sinceramente Hallmark. You now need research to help your card designers create cards that correctly execute those themes. What research should you do now?

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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