Assume you are in charge of developing the strategy for a multinational company selling products in some 50 different countries around the world. One of the issues you face is whether to employ a multi country strategy, a transnational, or a global strategy.
a. If your company's product is mobile phones, do you think it would make better strategic sense to employ a multi-domestic strategy, transnational strategy, or a global strategy? Why?
b. If your company's product is dry soap mixes and canned soups, would a multi-domestic strategy seem to be more advisable than a transnational or a global strategy? Why?
c. If your company's product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multi-domestic strategy, a transnational strategy, or a global strategy? Why?
d. If your company's product is apparel and footwear, would a multi-domestic strategy, a transnational strategy, or a global strategy seem to have more appeal? Why?