Assume you are the manager of human resources at a manufacturing company that employs about 500 people. A recent cyclical downturn in your industry has led to financial losses, and top management is talking about laying off workers. Several supervisors have come to you with creative ways of keeping employees on the payroll, such as exchanging workers with other local companies. Why might you want to consider this option? What other options exist besides layoffs?
Answer to relevant QuestionsWhat steps could you take as the owner of a small software company to foster “temporary loyalty” from the independent programmers you frequently hire for short durations (one to six months)?How is management likely to change as companies increasingly use contingent workers over full-time employees? What are some of the explanations for the decline in labor union membership in the past 50 years?What external environmental factors affect strategic marketing decisions? Why do marketers need to distinguish needs and wants when they are developing marketing strategies for consumer products?
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