Assuming you can’t have both high reach and high frequency, under what circumstances should reach take precedence? Under what circumstances should frequency take precedence? Be specific and provide examples.
Answer to relevant QuestionsGiven the nature of Canada’s population and where the bulk of the population is located, when is it practical to implement a national media campaign? When do regional media campaigns or key market media campaigns make ...Identify and briefly explain the various direct response television alternatives. Briefly explain two advantages and two disadvantages of direct mail advertising. In the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while pursuit for marketing organizations? Assess how consumer goods marketing organizations are using social media communications to their advantage. Can it be an effective medium for building relationships with customers?
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