At the end of 2009, the following information is available for Chicago and St. Louis companies:

Required
a. Prepare common size income statements for each company.
b. Compute the return on assets and return on equity for each company.
c. Which company is more profitable from the stockholders' perspective?
d. One company is a high-end retailer, and the other operates a discount store. Which is the discounter? Support your selection by referring to appropriateratios.

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ChicagoSt Louis Sales Cost of Goods Sold Selling and Administrative Expenses Total Assets Stockholders' Equity $3,000,000 1,800,000 960,000 3,750,000 1,000,000 $3,000 2,100 780 3,750 1,200