Athletic Programs (AP) sells exercise DVDs through television infomercials. It uses a well-known sports celebrity in each
Question:
REQUIRED
1. What royalty would be paid to the celebrity on each DVD for the individual sales in 2013?
2. What royalty would be paid to each celebrity for the bundled product sales in 2013 using:
a. The stand-alone revenue-allocation method (with average retail price as the weight)?
b. The incremental revenue-allocation method (with SuperArms ranked 1, SuperAbs ranked 2, and Super Legs ranked 3)?
3. Discuss the relative merits of the two revenue-allocation methods in requirement 2.
4. Assume the incremental revenue-allocation method is used. What alternative approaches could be used to determine the sequence in which the bundled revenue could be allocated to individual products?
Step by Step Answer:
Cost Accounting A Managerial Emphasis
ISBN: 978-0133392883
6th Canadian edition
Authors: Horngren, Srikant Datar, George Foster, Madhav Rajan, Christ