Attitudes are sometimes called tri-partite, meaning they have three components. What are the three components of an attitude?
Answer to relevant QuestionsDistinguish between rating and ranking. Which is a better attitude measurement technique? Why? What is a multi-attribute model of consumer attitudes? Look at the responses to the following survey items that describe how stressful consumers believed a Christmas shopping trip was using a ten-point scale ranging from 1 (= no stress at all) to 10 (= extremely stressful): a. ...[Ethics Question] Respondents have a duty to follow the survey instructions once they agree to participate? Are Internet or personal surveys better for making sure respondents maintain integrity in responding? What are some of the issues Brian should consider when designing the survey?
Post your question