Austin, Texas, advertising agency GSD&M Advertising brainstorms new advertising ideas using a process it calls dynamic collaboration.
Question:
Your task: For these brainstorming sessions, GSD&M recruits an eclectic mix of participants from inside and outside the agency-figures as diverse as economists and professional video gamers. To make sure everyone understands the brainstorming guidelines, prepare a message to be posted on the project blog. In your own words, convey the following four points as clearly and succinctly as you can:
• Be yourself. We want input from as many perspectives as possible, which is why we recruit such a diverse array of participants. Don't try to get into what you believe is the mindset of an advertising specialist; we want you to approach the given challenge using whatever analytical and creative skills you normally employ in your daily work.
• Create, don't edit. Don't edit, refine, or self-censor while you're typing during the initial five-minute session. We don't care if your ideas are formatted beautifully, phrased poetically, or even spelled correctly. Just crank 'em out as quickly as you can.
• It's about the ideas, not the participants. Just so you know up front, all ideas are collected anonymously. We can't tell who submitted the brilliant ideas, the boring ideas, or the already-tried-that ideas. So while you won't get personal credit, you can also be crazy and fearless. Go for it!
• The winning ideas will be subjected to the toughest of tests. Just in case you're worried about submitting ideas that could be risky, expensive, or difficult to implement- don't fret. As we narrow down the possibilities, the few that remain will be judged, poked, prodded, and assessed from every angle. In other words, let us worry about containing the fire; you come up with the sparks.11
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Excellence in Business Communication
ISBN: 978-0136103769
9th edition
Authors: John V. Thill, Courtland L. Bovee
Question Posted: