Automobile manufacturers have used rebate programs for years to provide consumers with an incentive to buy (and buy now!). Is this an effective sales promotion strategy? Conduct some secondary research on rebate incentives and develop some kind of cost– benefit analysis for using this form of promotion.
Answer to relevant QuestionsWhat are the essential differences between media advertising and public relations communications? What are the roles of special interest newsletters and special interest reports that are distributed by companies, organizations, and associations? Identify two different companies that compete with each other (Coca- Cola and Pepsi- Cola, Nike and Adidas, and so on) in the same industry or markets. Analyze the information they provide on their Facebook pages in terms of ...What is shopper marketing? Briefly explain and offer a new example of this concept. What are the fundamental differences among consultative selling, strategic selling, and relationship selling?
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