Barclay Brothers Company, the firm discussed in this module, thinks it underestimated the mean for its game

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Barclay Brothers Company, the firm discussed in this module, thinks it underestimated the mean for its game Strategy. Rudy Barclay thinks expected sales may be 9,000 games. He also thinks that there is a 20% chance that sales will be less than 6,000 games and a 20% chance that he can sell more than 12,000 games.

(a) What is the new standard deviation of demand?

(b) What is the probability that the firm will incur a loss?

(c) What is the EMV?

(d) How much should Rudy be willing to pay now for a market research study?


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Quantitative Analysis for Management

ISBN: 978-0132149112

11th Edition

Authors: Barry render, Ralph m. stair, Michael e. Hanna

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